Strategy and Management
Web solution strategy development is a challenging undertaking that is best done prior to the design stage or as part of a refresh.
Bayleaf has extensive experience and expertise in strategy formulation and implementation.
Inputs into web solution strategy normally include at least:
- Solution goals and objectives;
- Customer groups that will use the web solution - and their primary use cases;
- What the competition is doing;
- What can be gleaned from a web analytics review - if the solution is already active;
- Information architecture and functionality needed to efficiently and effectively execute the main use cases;
- Linkages required of the solution;
- Technologies available for the solution and what they enable; and
- Timeframe constraints and budget available.
